I got the pleasure to interview Danielle Rocha, owner and designer of Rocha Swim, a hot swim suit line, that you totally need in your life. She not only designs all the swim suits but also hand makes them. Now we are giving you the opportunity to hear a little bit about her life, her business, and her advice!
Hometown: Santa Barbara, CA
Current Location: Santa Barbara, CA
Birth Sign: Taurus
Hobbies and Interests: Gardening, being active, outdoors, drawing, riding dirt bikes, fashion & design
Describe your style: I've always been a tomboy, but I also love feeling pretty... My style is usually street wear/casual but I love including one piece into my outfits that enhances my womanly curves. And I've done the same with my swimwear, they are designed for the everyday active girl that loves feeling pretty and loves her curves.
What do you say was the biggest challenge when creating a company from scratch?: My biggest challenge would definitely be my age, and not because people wouldn't take me serious but not many 19 year olds have a ton of money saved up to start a business from the ground up and I did not grow up in a wealthy family. Of course my parents and boyfriend helped me however they could, but the start up costs of a business is what I struggled with.
Where do you see yourself in the next 5 years?: In the next 5 years I see myself having a family, Rocha Swim running it's self for the most part, traveling even more than I do now for events, photoshoots and different fashion weeks. And walking into boutiques and seeing a Rocha Swim display with all our products.
So you created your own bathing suit line which is incredibly impressive, can you tell me a little bit about it and what inspired you to start it?: Rocha Swim is a Brazilian/ 1980s inspired bikini line. I was inspired to start Rocha Swim when I kept dealing with the same issue over and over again. As a very petite woman with curves I've always had a hard time finding suits that fit, it seemed like the only ones that fit were the suits in the Junior Section (which I was not fond of.) The more women I ran into that had this issue made me realize there was a problem that needed to be fixed.
You design and hand make all of the bathing suits, which means you have complete creative control how do you come up with new ideas for designs?: Yes having complete creative control is awesome! (and exhausting at times.) Because my line is Brazilian/ 1980's inspired means I am always looking in the past and present. Whether it's looking at pictures of my mom when she was younger and studying the clothes they wore, or studying the daring cuts of bikinis that are popular in Brazil right now. As a creative its hard to explain what inspires me, I could look at a piece of stone and see different images in it or see texture that I think would look great on a bikini.
Do you have inspiring female role models that motivate you? Tell me about them.: YES!!! Im pretty sure if I wrote about all of them this would turn into a 20 page interview. I have a great friends, family and co workers that inspire me every single day. Some inspire me business wise, or some inspire me fashion wise and some even inspire me to be a better person/ business owner.
Advice for Future Boss Girls?: NEVER, EVER give up. It's so easy to give up when times get tough, but all you gotta do is remind yourself that you truly are a Boss Babe and no one can stop you from succeeding.
How do you stay inspired and refreshed?: Traveling, I recently went to Japan for a couple weeks and I could not believe how inspired I was by the culture, the fashion, the food, the scenery.
What is the best piece of business advice you have ever received?: Quality over Quantity.
What does a “typical” day look like for you? : My typical day, usually I wake up eat some breakfast, get ready, head out to my shop, work there most of the day, head over to the post office to drop off everyones order's, head to the gym after, then eat dinner, post to social media on Rocha Swim, read some fashion blogs and then get ready for bed. Some days depending on how stressful my day was I like to put on a mask right before bed to relax a bit.
On that note, what does your morning routine look like?: My morning, I wake up around 7:30am. Watch Good Morning America for a bit while checking emails and social media notifications on my phone, get up, wash my face with my whole skin care routine, while my moisturizer is soaking in I make some breakfast, if I'm feeling lazy its cereal, if I'm feeling really hungry and in the mood to cook I'll make avocado toast with an egg, turkey bacon and potatoes with a glass of OJ. Once I'm done eating, I brush my teeth, apply my make up and then do my hair.. pick out what I'm wearing for the day and put it on and usually right after that I'm out the door and on with my day.
Hope you all enjoyed this interview, and a special thanks to our Boss Babe Danielle for her time on this interview. Don’t forget to check out Rocha Swim and stock up on bathing suits for the summer, and nothing goes better with swim suits than my all time favorite tanning oil, The Dark Tanning Oil by Sainte Muse. With a dark tan and a hot swim suit, you'll be ready to slay at the beach all summer long!
- xo Taylor